What is the meaning of contact main facet in SAP Marketing Cloud
This article introduces what is the meaning of contact main facet in SAP Marketing Cloud. The content is very detailed. Interested friends can use it for reference. I hope it will be helpful to you.
The interface is as follows:
Basically, SAP Hybris Marketing's contact data can be loaded from a variety of sources, such as ERP systems, online stores, social media, etc. Contact data sources can come from various sources, such as ERP systems, e-commerce, social media accounts, etc.
Each channel can be a jigsaw puzzle of the final complete contact instance in the Marketing Cloud system, also known as Golden record.
Each source may contribute to the establishment of gold records, which represent the most valuable contact master data stored in one record for each contact. The data source channel itself is also known as Main facets, which is used to provide contact information in the general sense, as well as additional information, such as address information, e-mail address, credit card number, mobile phone number and so on. This additional information is also known as additional facet.
T therefore, the source itself is considered a major aspect and may provide general contact data, such as address data or customer-specific field data. Data may also be available in key areas, such as loyalty card numbers, e-mail addresses, telephone, mobile phone or fax numbers. Because of their nature, we consider these attributes as additional aspects.
The blue circle in the image above represents main facets, while the yellow circle represents additional facets.
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