Amazon Cloud launches Kendra, an enterprise search service based on machine learning, aimed at Microsoft

At AWS re:Invent, Amazon announced five new machine learning-based artificial intelligence (AI) services.

These five services include machine learning-driven enterprise search, code review and analytics, fraud detection, medical transcription and AI predictive manual review, aiming to enable more developers to apply machine learning to create better end-user experiences.

The five services are as follows:

One of the most interesting services is Amazon Kendra. Amazon Kendra was launched with the goal of helping businesses re-establish efficient enterprise search. This service uses AI natural language processing and other machine learning techniques to connect multiple silos of data within an enterprise, allowing employees to search within these silos using real information rather than keywords, and AI technology in the background to ensure accurate search results for them.

Kendra's highlight is its ability to actively retrain to build deep learning models for enterprise datasets and employee usage patterns to improve search accuracy.

Matt Wood, Amazon's vice president of AI, said: "We see this as a huge change from internal search capabilities, where internal enterprise search tools typically offer limited accuracy and they typically link only a limited number of silos of data, and where content and documents can be connected through Amazon Kendra." "

It is worth noting that Amazon's enterprise search service is considered by many in the industry to refer to Microsoft's enterprise search service.

At Ignite 2018, Microsoft launched Microsoft Search for the first time for businesses, designed to deliver an enhanced search experience. At this year's developer conference, Microsoft announced that Microsoft Search is now fully available.

Amazon's new enterprise search service, like Microsoft Search, supports natural-language queries that help users find information across a wide range of content across the company. Connectors are also supported, allowing users to search available content stored in services such as databases.

However, compared with Microsoft's enterprise search service, Microsoft Searc has been widely used, and Amazon Kendra is still in its infancy. As for how Kendra will eventually work, let's wait and see.