How to apply RFM Model in P2P
Https://www.zhihu.com/question/49439948/answer/130220645
RLMF's model, then let's go back to the customer relationship and make a simple model. The chart shows the timeline from the customer's first purchase to the last purchase, and the bar chart represents the amount and frequency of each purchase.
We can see that in addition to R, F, M, the concept of customer "length" is added to this model. How long the customer has been doing business with us, it is called "L" (Length).
