Internet enterprise case
This time we have brought you a case of Internet companies made through Power BI.
I believe that little is known about how Internet companies observe their own business.
Next, the editor will take a look at this report with you.
When I saw this report for the first time, the editor felt that it was a uniform trend chart. After a general understanding, I found that this is the way Internet companies look at business.
The report is divided into four dimensions to observe business, users, behavior, content and revenue.
Users, divide users into new users, active users, and retained users to observe the activity of new and old users
Behavior, observe the user's behavior from the number of starts, searches, and length of stay.
Content, which shows the number of views of business content according to different types
Income is a must-see indicator for every enterprise, and customers mainly look at ROI (return on investment).
In the report, the editor found that the figure in the user's trend chart suddenly rose in December, and was much higher than the number of users in the past few months.
I believe your first reaction is, is there something wrong with the data? Or is there something wrong with the formula?
Later, the editor had a conjecture that the main factor causing the sudden increase in the number in December
A big thing happened in December 2018.
Huawei CFO was detained in Canada on December 6, 2018.
As a Chinese, the news made the editor feel very angry!
So in the past few days on December 6, after people saw the news, they all began to search for the news, resulting in a concentration of search content and a great increase in search volume in recent days, reflecting the peak we saw.
In fact, a simple graph can give us some information or should be called a hint. Sometimes high peaks mean high business opportunities in different scenarios and under different conditions. . . .
All right, this is the case brought by the editor today. Interested friends can contact us.
