DMP user profile system (SparkGraphX SparkCore SparkSQL)
DMP user profile system (SparkGraphX SparkCore SparkSQL)
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DMP system
User portrait, also known as persona, is a tagged user model abstracted from the user's social attributes, living habits and consumption behavior, that is, the virtual representative of the real user.
Understand users through user research, classify them into different types according to their goals, behaviors, and opinions, and then extract typical features from each type. give names, photos, some demographic elements, scenes and other descriptions to form a user profile.
This project is the DMP system in the DSP system, which portrays the user according to the user's behavior, and finally realizes the accurate marketing to the user.
Course catalogue:
Task 1: project background
Task 2: DSP proc
Task 3: project process description
Task 4: Utils tool class development
Task 5: requirements-function development
Task 6: package and submit the code to the cluster to run
Task 7: requirements 2 description
Task 8: report requirements description
Task 9: count the distribution of data in each province and city
Task 10: define the word list statistics function
Task 11: provincial city report statistics
Task 12: App report Statistics
Task 13: user profile requirements
Task 14: tagging
Task 15: merge context tags
Task 16: context label test run
Task 17: why do we need graph calculations
Task 18: basic concepts of graphs
Task 19: simple case demonstration
Task 20: ideas for merging context tags
Task 21: simple case demonstration
Task 22: continue to sort out your ideas
Task 23: generate a user relationship table
Task 24: merge tags
