FS in awk specifies delimiters and IGNORECASE ignores case
[root@www ~] # cat 123.txt
JDBC.URL=jdbc:oracle:thin:@127.0.0.1:1521:orcl
DBC.URL=jdbc:oracle:thin:@127.0.0.1:1521:orcl
DC.URL=jdbc:oracle:thin:@127.0.0.1:1521:orcl
[root@www ~] # echo "`cat 123.txt | grep-I ^ jdbc.url | awk-F" = "'{print $2} '`1234567890"
Jdbc:oracle:thin:@127.0.0.1:1521:orcl1234567890
[root@www ~] # echo "`awk 'BEGIN {FS=" = "} {IGNORECASE=1} / ^ jdbc.url/ {print $2}' 123.txt`1234567890"
Jdbc:oracle:thin:@127.0.0.1:1521:orcl1234567890