Shulou(Shulou.com)06/02 Report--

Today, I will talk to you about the usage of the search index algorithm in Baidu Index, which may not be well understood by many people. in order to make you understand better, the editor has summarized the following content for you. I hope you can get something according to this article.

Baidu index has always been valued and loved by the majority of webmasters, especially in trend analysis and keyword optimization, which can provide great reference value. Baidu index includes four categories: trend research, demand graph, public opinion insight and crowd portrait. As a result of doing more easy to understand, even if the first contact with the webmaster, through the literal majority of which can know the meaning and meaning. So, is there no need for this article to go on? The answer is no!

Today, I would like to focus on the Baidu Index, which is easy to make misunderstandings or ambiguities among webmaster friends-"search Index". Path: demand graph > search index

Let me first take the recent popular keyword sharing bike "mobike" as an example:

Enter the "demand graph", search for "mobike", pull to the bottom of the page, and see the list on the right, which is the "search index" list.

We analyze the search results one by one:

Most of the above results can be understood without explanation. I put a big question mark on the first word. What does mobike have to do with master?

So, I think, Baidu is not wrong, search "mobike" netizens, how can search master?

Next, I click "rise fastest" again.

Found that this master is still on the list is also very high (ranked second), what on earth is going on? When we can't figure it out, we usually "Baidu", this time my Baidu is: mobike master

Isn't this the hot news on a bad street? it's just two different things in one title!

Why would anyone search?

OK, analyze one more word, airbnb in the fourth place, and the search results are as follows:

At this point, I think webmaster friends basically understand that "search index" is not what we understand as "search index", but a heat index of related words, but how is this "relevance" calculated? This "relevance" has nothing to do with "search habits"! Because neither users will search for "mobike master", nor will anyone search for "mobike airbnb", here, relevance means that they appear in the title (content) of the same article many times at the same time, thus creating a connection.

You know, many domestic news headlines put two things together, in fact, the two words are not intrinsically related, so when reading the Baidu index, webmaster friends should clearly distinguish the algorithm, do not be misled.

After reading the above, do you have any further understanding of the usage of the search index algorithm in Baidu Index? If you want to know more knowledge or related content, please follow the industry information channel, thank you for your support.

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