External chain matters needing attention
With the update of search engine algorithm, cheating outer chain and low-quality outer chain have no effect, but not all outer chains have no effect, and the number of external links is not as important as the quality of external links.
1. The outer chain can bring traffic
The webmaster publishes soft text in the website related to the theme of the site, leaving his own link, which can bring traffic to the website, of course, the premise is that the quality of the soft text is high, it can attract users to click, and let users know whether the open link is what they need or not. such an external link has a good user experience and is also a valuable link for users, and this external link also belongs to a high-quality external chain.
2. friendly links are also outside the chain.
In the past, friendly links accounted for a relatively large proportion of SEO optimization. In the past, as long as they were not much different from the website weights, inclusion, snapshots and other appropriate ones can be exchanged, which is good for both sides' rankings, but Baidu often adjusts its algorithm and can no longer do so. What is needed for the exchange of friendly links is not the size of the website weight, but also to pay attention to the relevance of the two websites and exchange with irrelevant websites. No matter how high the weight is, but it is not in line with the user experience, the effect is very small. So links focus on high relevance, in line with the user experience.
3. Spiders need to grab the outer chain.
After a new website is done, spiders need to crawl to their website, if there is no external link, spiders will not be able to climb to the site. After the website updates the article, if the spider cannot crawl the updated website at the first time, it will also be related to the problem of the outer chain of the website. So external links are very important to a website.
4. the outer chain needs to be regular and natural.
The external link of the website must be formal and natural, do not do a large number of external links through the website optimization chain group software, which will do no good to the website optimization. The way to spread external links through soft text is the most scientific and natural, through high-quality soft text to allow others to reprint and spread the external links of the website, natural and formal, such an external chain is what the website needs.
