Shulou(Shulou.com)06/01 Report--

This article mainly explains "what are the reasons why merchants choose to develop live Mini Program?" interested friends may wish to take a look. The method introduced in this paper is simple, fast and practical. Next, let the editor take you to learn "what are the reasons why businesses choose to develop live Mini Program?"

Reason 1: get rid of the platform

Both Douyin and Taobao are built under major systems, so merchants can set up live streaming with goods and charge a certain commission, but to develop live Mini Program is to build their own live broadcast platform. therefore, those that do not belong to the major platforms do not need to be charged with commission.

Reason 2: build a unique ip

You need an anchor to bring goods to a live broadcast. The commission of the primary VJ is not cheap. As far as the editor knows, it may cost hundreds of thousands of dollars for Weiya to bring goods to a live broadcast. However, after choosing to develop live broadcasting Mini Program, merchants can sell their own live broadcasts as anchors. It is very beneficial for businesses to build a unique ip to reduce the manpower costs of the anchors.

Reason 3: build customer trust

Live Mini Program can provide customers with a sense of trust in merchants and products directly through a more intuitive form of live broadcasting. And Mini Program can rely on Wechat to do a good job in customer maintenance after live streaming, which can effectively reduce user turnover and improve user viscosity, which is not found in other live streaming platforms.

Reason 4: docking mall shopping

Not only through the LVB with goods to obtain the order, but also through the LVB traffic to import to the WeChat Mall, so that users can buy when they want to buy during the LVB, and can also buy after the LVB, effectively improve the conversion rate of orders, and Mini Program's background data analysis can more clearly grasp the relevant data of customers' purchases, which is very important for merchants.

At this point, I believe you have a deeper understanding of "what are the reasons why merchants choose to develop live Mini Program?" you might as well do it in practice. Here is the website, more related content can enter the relevant channels to inquire, follow us, continue to learn!

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