Shulou(Shulou.com)06/02 Report--

New retail: English is New Retailing, that is, individuals and enterprises rely on the Internet, through the use of big data, artificial intelligence and other advanced technical means and psychological knowledge to upgrade and transform the production, circulation and sales process of goods, and then reshape the format structure and ecosystem, and deeply integrate online services, offline experience and modern logistics.

Traditional retail: traditional retail is a form of retail, which exists relative to the new e-commerce retail and mainly carries out business activities based on physical stores. In short, even if traditional retail is physical retail, such as supermarkets, department stores, etc., it is divided according to the operation model of retail, corresponding to innovative retail.

New retail compared with traditional retail-- high human efficiency and turf efficiency

Compared with traditional retail, where should the new retail give full play to its advantages? The big difference between it and traditional retail is to find ways to greatly improve the human efficiency and turf efficiency of traditional retail.

The most painful thing for traditional enterprises is that labor costs are rising and rental costs are rising. The new retail needs to solve two problems of traditional retail: to increase the output per capita by a large margin, and to increase the output per square meter by a large margin. Therefore, the human effect of the new retail scene must be much higher than that of the traditional retail.

The human efficiency of e-commerce is very high, therefore, the new retail format can make a breakthrough in the two weaknesses of e-commerce, while solving the two dead points of traditional retail, the efficiency of new retail should be times higher than traditional retail, but also better than e-commerce.

Human efficiency must be higher than traditional retail, but can be lower than e-commerce; customer acquisition cost is much lower than e-commerce, logistics cost is much lower than e-commerce, and flat efficiency is much better than traditional retail. When this efficiency is achieved, the new retail efficiency will rise.

Of course, not all traditional retail can be transformed into new retail, some traditional retail should be replaced by the Internet and e-commerce.

For example, community convenience stores have the original format of transition to new retail, and Ali and JD.com are also optimistic about community business. Because the community is the entrance to people's residence is the community, if the location is stuck in the community, consumers will not have the opportunity to go to the traditional retail stores. If it can experience product richness and price in a small store in the community, why isn't it nearby? All the entrances with the nature of the community will be the inevitable place for new retail in the future, including community convenience stores, community freshness, community pharmacies and so on.

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