Sony Bravia XR Series TV will be equipped with XR Cognitive Chip

Arrangement and release on January 5th, 2022: Sony recently held the 2022 Sony TV global new product conference and launched a new generation of Sony Bravia XR series televisions, all equipped with Sony self-developed XR cognitive chips.

The Sony Bravia XR series of TVs are equipped with XR cognitive chips that provide frame-by-frame cross-sense analysis and signal processing to better fit the way users view the world, using human cognitive technology to create immersive experiences with vision and sound.

At the top of the list is the new flagship Z9K, equipped with 8K mini-LED display, and the second flagship X95K with 4K mini-LED display, both of which adopt a new generation of backlight control technology, that is, the master version of XR dynamic lighting system driven by XR cognitive heart chip, so that both dazzling light and deep darkness can be accurately displayed.

There are also the A95K (65 inches) and the A80K (77-65-55 inches) of the OLED screen, and the traditional LCD TV X90K (85Compact 75kg 65x55 inch), all with a 4K resolution.

In addition to the TV, Sony also launched a new Bravia camera, which can control the TV with a simple gesture.