After Apple released its product tracking system, Tile began to worry that he would get lost.

This spring, 9to5Mac's Gui first reported that Apple is developing a tile-like tracking device that allows users to monitor their personal belongings with the help of an improved "find me" app. Now, ahead of Apple's iPhone launch next week, Tile is sending Bose headphones (with embedded technology) to media like Bloomberg and doing some publicity for the company.

Tile has always been the market leader in project tracking hardware, establishing a partnership with third parties such as Bose and Skullcandy, and embedding its technology into the product to help users track their property and expand their business.

However, Apple integrates with iOS through its new "find me" app, and its upcoming Tile-like tracking device poses a major threat. With more than 1 billion active Apple devices, hundreds of millions of users can choose to track projects seamlessly once Tile competitors launch projects. Apple's large-scale installation site will provide a more powerful crowdsourcing network that allows users to find lost items through Bluetooth trackers, rather than what Tile offers when lost items are beyond the reach of personal devices (read more about its work here).

In the face of the upcoming competition, Tile has sent products such as Bose Sound Port headphones to the media, including its expanding business and more information.

Mark Gurman of Bloomberg received headphones and attached a note saying, "whether you're on your way to Cupertino or your last adventure of the summer," and then mentioned some of the company's partnerships. and said more announcements would be made soon.

Mark summed up the subtext: "Don't forget us on Tuesday." .

On the eve of Apple's expectation of launching its Tile competitor, Tile launched Bose headphones with built-in tracking capabilities. Potential message: don't forget that we are on Tuesday. Pic.twitter.com/eZEWPI8C4E

-- Mark Gurman (@ Mark Gurman) September 5, 2019

We don't know when Apple will launch a new project tracking device, but it could make its debut next week. Although we learned the new details this week, we don't know how Apple will price the new product. For reference, the TilePro with removable battery offers a variety of packages for $25 or less. It will be interesting to see how Apple tracks its projects at competitive prices.