Bang&Olufsen 's first TV sound bar is very gorgeous and very expensive.

BangOlufsen, a high-end audio supplier, has now entered the game of the sound bar. The company announced the launch of Beosound Stage, its first entry into the increasingly competitive TV and audio market.

The company released the music-focused Beosound 35 more than three years ago, but this is the first real sound bar designed to highlight your movie and TV viewing experience.

The Dolby Atmos device is designed to lie flat on the wall, claiming no subwoofer and providing audio that can mimic a 360-degree sound scene.

There is no lack of connection technology for beautifully designed furniture and audio equipment. It provides Chromecast and AirPlay 2 compatibility and the ability to form a multi-room network with other speakers. Of course, there are Bluetooth and wireless networks. For purists, this may be pleasant, and Alexa is nowhere to be found.

Speaking of the design, the company said it had been working with Danish studio NORM with the goal of "humanizing technology." The frame always surrounds the loudspeaker, which is made of natural aluminum, bronze aluminum or smoked oak.

The frame is equipped with an integrated sensor control panel engraved on the fuselage, and the company claims that there is only a gap of 2 mm between the frame and the fabric speaker cover.