JetBlue's ASMR envisions a fantasy world of air travel
JetBlue has launched a 9-minute audio experience AirSMR, which can bring you quiet airport announcements, quiet conversations between people, wrinkles in snack bags and take-offs and landings of distant planes. In theory, nothing sounds like it except auditory nightmares. However, the experience is surprisingly soothing, especially because it is a fictional experience. In the background is the dreamy Blue Jet Blue Terminal 5 of John F. Kennedy International Airport, and no one falls down because of the trip. The video can be found on JetBlue's YouTube and in the flight meditation class on the health app Inscape Airlines.
The nine-minute video tells the perfect airport scene in a calm woman's voice, just as you arrive at the boarding gate early, "there's plenty of time for a snack or an episode." In the background, people walked briskly and calmly to their door, and they could hear the smooth rolling of all kinds of suitcases. This is much better than what usually happens, such as an entire youth football team boarding your flight, or a group of newborn ear infections.
"you may have found a charging socket."
The airline worked with researcher Craig Richard to create a soundscape. Judging from his experience of writing "brain Tingling" and his lifelong study of ASMR, he must be the most active Zen.
AirSMR is part of a trend by airlines to attract customers through content on their own phones. Recently, JetBlue reached an agreement with Spotify and Showtime to broadcast podcasts and Showtime series throughout the season. If there are no flights to change the way you think about air travel, British Airways will introduce VR on first-class flights this year so you can pretend to be in an alternative reality instead of 35000 feet in the air.
