Lenovo server: dual-brand operation, or move towards convergence
After integrating System x, Lenovo has initially built a data center layout, including servers, storage, and networks. The server product line is extremely rich, from low-end single-way, to high-end four-way / eight-way, blades, converged infrastructure Flex System, to cabinet servers, high-density servers, Lenovo servers will cover almost every market space. On March 25, 2016, during the Lenovo partner Conference, we interviewed Lenovo server executives to understand the Lenovo server dual-brand strategy.
Zhou Deliang, global general manager of massive servers of Lenovo data Center Business Group, believes that ThinkServer and System x are naturally complementary and have different market positioning: "System x, which has a wide demand for high-end products such as finance, post and telecommunications, and public transport, while trying to make the whole System x a brand image of the best solution." ThinkServer will focus on the pursuit of cost-effective areas such as government and education, while IPDC will also use ThinkServer to maximize its share. "
In other words, ThinkServer and System x will adopt a dual-brand operation approach to achieve maximum complementarity. However, Zhou Deliang said that dual-brand does not mean completely using two sets of completely independent mechanisms and systems to operate, which is not conducive to the development of Lenovo's enterprise-level business. Zhou Deliang said that after one or two generations, the two product lines may gradually move towards integration, and even the brand will gradually move towards such a state in the future.
"because in the future, we may have to replan the entire Lenovo brand, because you see the new Lenovo organizational adjustment, in the future in the field of mobile Internet, in the field of cloud, it may have some of its own brand demands in the future. or the possibility of some new brand image. Among the traditional commercial customers, we will also replan and reposition the product brand Think in the future. And we have now achieved the integration of back-end R & D, procurement and supply, and the integration and unified management of the team. So in the future, I believe that with the change of the product life cycle, Lenovo will plan to unify the brand of a unified enterprise product line under the big Lenovo brand, "said Zhou Deliang.
