Puma's best shoes, football shoes (Puma's first active game shoes are socks)

Sports have kept pace with fashion for decades, so it's not surprising that e-sports are bound to have a similar impact, albeit slowly. Nike launched e-sports 's jersey, Adidas signed Ninja, and now Puma has responded positively by launching its own "active game shoes". Or rather, "game socks".

It's not clear how these socks will improve your game performance, but Puma says the product is designed for indoor and indoor use and provides "seamless comfort, support and grip, allowing gamers to adapt to different active game modes and make the most of their performance." So, if you play games on the couch, they may not be much different, but they seem to work in more physical AR and VR environments.

The price is 80 pounds (about $105), which is a bit expensive, but not much different from other innovative products from Puma. For example, it has created a lot of smart shoes and Playseat, which was launched earlier this year. E-sports may sound magical, but it is a good example of sports brands trying to figure out what gamers want. E-sports fashion will become very big, so Puma will do smart things by exploring the scenery as soon as possible. These socks are now on sale in Australia and the UK.