Hulu rewards carnival audiences through ad-free dramas

Hulu knows that many viewers watch the show back-to-back, so it is determined to make money through advertising. As AdWeek hinted in the spring, Hulu is launching an advertising system designed specifically for carnival audiences. This method uses machine learning to predict when you might want to run a marathon, and then sends a "context message" to confirm your enthusiasm. But in the third episode, Hulu will do his best. It can provide you with ad-free dramas (please note that there are ads in advance) or special offers from sponsors. You are looking at the example above.

Although Hulu clearly wants more ads, only a few advertisers have signed up, including Georgia Pacific, Kellogg and Maker's Mark.

If you ask Hulu, the advertising strategy reflects the actual situation. Nearly half of the viewing time supported by ads is spent on carnival viewing. Why not? The benefits of the third consecutive episode may encourage you to watch more specific programs, not only to watch more commercials, but also to promote them in any future season. Of course, it is important to note that this is usually not a problem for the non-advertising layer of Hulu. This actually makes advertising more attractive to customers who don't want to pay $12 a month (or use an ad-free service like Netflix) to avoid advertising.