Which is better, Google News or Douyin (Google plans to use the upcoming YouTube short film feature against Douyin)

Benshaw found that many friends were interested in the information that Google plans to use the upcoming YouTube short film to fight Tik Tok. Benshaw collated and shared some information about Google's plans to use the upcoming YouTube short film to fight Tik Tok.

Video sharing app Tik Tok, which was launched worldwide three years ago, is one of the most popular social networking apps, with more than 3 million downloads a day. Seeing the rapid development of this app, Google reportedly considered buying Tik Tok competitor Fireworks at the end of last year. Now, according to a new report from Information, YouTube plans to release Tik Tok's competitor shorts. The short video will be provided as a feature in the YouTube application, including a short video summary similar to Tik Tok.

Users will be able to use a large number of licensed music on YouTube to find songs as soundtracks for their videos. The YouTube short film is "the most serious effort made by Silicon Valley technology companies to counter the rise of Tik Tok," the report said. Shorts are expected to be launched by the end of this year.

With shorts, YouTube can successfully ensure that Tik Tok does not attract too many viewers who are interested in short films. In 2018, YouTube did something similar in story format, allowing creators to interact with fans using stories such as Instagram and Snapchat.

However, even with a large number of content creators, it may still be difficult for YouTube to really make Tik Tok profitable.