Apple cut production of iPhone SE 3 (2022) and AirPods

Apple has just started selling a new third-generation iPhone SE, which assembles the same Apple A15 Bionic chip as the iPhone 13 series into a $430 smartphone. However, Apple is reported to be cutting production of the new phone, and its AirPods sales this year will be lower than planned.

According to sources familiar with the matter, Nikkei Asia reported that apple plans to produce about 20% less iPhone SE next quarter than originally planned-a total of about 2-3 million units. Apple also reportedly cut its 2022 AirPods manufacturing order by more than 10 million. The decrease in manufacturing orders for these equipment is due to reduced demand from buyers, but the reduced demand may be due to a variety of factors. Inflation in the United States reached its highest level in four years in February, a situation that continued until March, which could cause many people to delay buying new electronics.

The third-generation iPhone SE may not be as popular as Apple had hoped. As we pointed out in the comments, the new model sells for an impressive $430, but the price is $30 higher than the previous generation, and the same old design is undoubtedly disadvantageous to most people.

The war in Ukraine has triggered other knock-on effects in the technology industry. Some companies voluntarily closed their operations in Russia, while others left or partially left the country because of global banking restrictions. Over the past month, Google, Apple, Microsoft and others have restricted their operations in Russia.