Nike will build sneakers for Facebook's virtual world

Virtual reality is a technology developed by leading companies for many years. There are many possibilities for entertainment in a VR environment, but wearing these glasses for a long time can cause discomfort. This is the biggest problem faced by the large-scale promotion of the technology around the world.

Although alternative solutions are being sought to improve the functionality of VR devices, new concepts are coming, including Metaverse. With the change of the name of Facebook (now called Meta), the term became popular in events. The company wants to create a digital world in which we can survive and communicate with others.

Meta-universe will enable us to fully share digital space and provide a new generation of hybrid social experiences. Other big companies in the industry seem to be interested in similar concepts.

Nike is no exception and has now attracted our attention through the acquisition of RTFKT Studios. The brand specializes in developing digital shoes for virtual worlds and metaspheres. A few months ago, RTFKT partnered with artist FEWOCIOUS to sell a pair of physical and virtual sneakers, which sold out in minutes and generated more than $3 million in NFT tokens.

Clone X NFT is another RTFKT project related to special collections of digital avatars. After opening their official website, you will be prompted to link to your Metamask wallet immediately to verify your purchase. In the future, you will be able to own and instantiate various objects in the VR environment.

Nike's acquisition will deepen the company's ambitions to introduce technology and develop unique products.