Elon Musk hopes to quadruple the number of TWITTER users by 2028

Despite resistance from employees and the board, Elon Musk managed to seize Twitter for $44 billion. Tesla and the founders of SpaceX aim to make major changes to social networks. Musk has revealed that he intends to relax content censorship, which in his eyes is usually similar to censorship and charges some users for advanced features. Unsurprisingly, only the brand and the government will check out.

First, Elon Musk announced plans to quintuple Twitter's annual income. By 2028, the billionaire hopes to make $26.4 billion a year on social networks. Last year, despite years of steady growth, the platform's revenue did not exceed $5 billion. In order to successfully fulfill its promise, the entrepreneur specially plans to invoice some of the brand's quality services.

The monthly subscription fee of 3 euros, Twitter Blue, was established in the United States in 2021 and should be used as the basis for the new owner project. Elon Musk (Elon Musk) is also working on a new subscription mysteriously called X. The outline of the package is still unknown and will have 104 million users by 2028. It is possible that subscriptions will allow you to access Twitter without being overwhelmed by ads.

At the same time, the wealthy businessman hopes to reduce Twitter's reliance on advertising. Currently, advertising accounts for 90% of social network profits. By 2028, advertising should account for only 45 per cent of the group's revenue. Reduced by 50%. Elon Musk aims to generate $12 billion in advertising revenue and $10 billion in subscription revenue, which can be collected in dog money.