The rebound of the blue apron exceeds the risk of meat and becomes obsolete.

Blue apron shares closed down 8.4 per cent at $9.51, a day after news of a deal with Beyond Meat brought its shares to a daily peak of $13.22.

Shares in blue aprons rose sharply on Tuesday after the company said it would start selling products in August to replace meat start-ups in catering packages.

Parcel delivery company shares continued to fall steadily after the announcement of the best half-year deal.

There is speculation that the company cannot compete with Wal-Mart and Amazon. These products sell cheaper food and are more convenient without a subscription.

Beyond Meat has an average target price of $106.57 and a rating of $106.57, according to analysts surveyed by FactSet. The impact of plant-based foods will be reported in the second quarter after the market closes on July 29.

Analysts surveyed by FactSet show that the average target price of a blue apron is $12.92.