Shulou(Shulou.com)05/31 Report--

Last week, foreign media said that Apple will launch a redesigned iOS version of the Apple Store app in the next two weeks, and add product recommendations based on user purchase history. Apple Store 4.0 for iOS is officially released today, with iPhone and iPad versions available.

As previously reported, the Apple Store 4.0 app not only features a new user interface design, but also adds product features such as recommended compatible accessories based on purchase history (equivalent to advertising).

Apple Store 4.0 for iOS: New interface/recommended purchase

The addition of the recommended purchase function means that Apple, like Amazon and Google, is beginning to try to mine potential value through user behavior data. In the case of declining hardware product revenue, creating more revenue through service business is also one of the key points for Apple's future development.

Apple Store version 4.0 also updates the Accounts tab to provide better management features. Users can now find out about upcoming practical seminars and events at nearby Apple retail stores, check your order information, find out about reservations, when they can pick them up, and more.

Apple Store 4.0 for iOS: New interface/recommended purchase

Apple Store 4.0 for iOS: New interface/recommended purchase

According to Apple's latest fiscal third-quarter earnings report, software services such as Apple Store and AppStore have achieved good results, and plans to continue to increase the proportion of software services in the company's overall revenue.

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