WeChat Mini Programs also wants to occupy the desktop of the Android phone.
On the evening of November 18, Zhang Xiaolong, product owner of Wechat, who is used to working late at night, posted a post about Mini Program's moments.
Using the famous sentence left by American astronaut Neil Armstrong when he landed on the moon, Zhang Xiaolong said, "this is a small step for a programmer and a big step for the program." The picture shows a Samsung phone with a broken screen, and the desktop is full of WeChat Mini Programs under test.
Zhang Xiaolong moments screenshot
since internal testing began on September 22, WeChat Mini Programs has caused a lot of waves among Internet startups and programmers.
Mini Program has indeed solved a lot of thorny problems.
from a product development perspective, Mini Program runs entirely on Wechat App itself, but uses Wechat's special markup language WXML and stylesheet WXSS. According to the specific documents and development tools given by Wechat, developers can quickly produce Mini Program that meets the needs of their own products.
after WeChat Mini Programs's detailed development documents were released, we interviewed a series of application developers engaged in mobile games, financial management, ticketing and other products. They all agree that Mini Program's development process is simpler, the cycle is shorter, and the version iteration speed is faster than the traditional independent App development.
the developed Mini Program needs to be submitted to the Wechat public platform for review before it can be released online for use by users. On the Android platform, where app distribution channels are fragmented, this avoids the hassle of developers packaging dozens of app stores separately.
Mini Program will be followed by user operations and marketing work after the release. The advantage of Wechat over the app store is that it has a large number of users every day and has complex two-way social relationships with each other.
by contrast, the installation cost (Cost Per Install) and customer acquisition cost (Cost of Customer Acquisition) of stand-alone App have doubled in recent years.
In order to get users, many startups have no choice but to invest a lot of money in subsidies, which is what we often hear about burning money. In the field of O2O (Online to Offline), many startups engaged in door-to-door services such as manicure, massage, car wash, medicine delivery, laundry, etc., have burned out their money, but users have not been able to stay and place orders, resulting in bankruptcy or transformation.
according to figures in Tencent's third-quarter results, the total number of active users of the merger of Wechat and overseas WeChat reached 846 million, up 30 per cent from a year earlier. There are fewer and fewer people who basically use Wechat in China now. Even if a Mini Program user is lost, there is no way out of Wechat.
WeChat Mini Programs's launch seems to have opened up a space between App Store and ordinary applications, where users can buy movie tickets, play games and read novels. Wechat has the supreme power of life and death over all Mini Program.
the picture comes from Zhang Xiaolong's moments
but Mini Program will still have restrictions. Although it can now occupy the desktop of Android, it is still forbidden for apps to build their own internal "app store" on iPhone.
