NetEase said that "against the cold" mobile games "do not force krypton": adopt the meta-universe advertising model to make money from the brand side.
CTOnews.com August 31 news, "Cold Tour against the current" official article today, let the financier invest 60 million for the "upstream cold" mobile games, introduced their profit model, and assured players that "do not force krypton", "some or completely give up attribute payment" plan.
In addition, the reverse cold product manager also stressed that mobile games will build new equipment systems based on experience and lessons to avoid the kind of "sky-high equipment" created by Wang Sicong.
CTOnews.com once reported that in May this year, NetEase announced a "cold hand swim against the current" and released a real machine demonstration, known as "martial arts open world and combat real plane picture", and launched its first test on August 30 to support ray tracing technology.
According to reports, "Cold hand Tour against the current" earns advertisers' money with meta-universe by planting advertisements in the game. One of the purposes of this "blind box test" of mobile games against the current is to estimate the cost of the follow-up "meta-universe advertising project" by collecting "exposure" data. The higher the exposure, the higher the cost of advertising placement, which is closer to the goal of "unforced krypton".
But that doesn't mean the game doesn't make players' money. It is said that the main source of income for players is appearance and passes, and officials say it will give up some or all of its digital paid content.
To put it simply, there are some maps or scenes in the game with advertisements, such as a plaque at a small shop in a street market and slogans shouted by vendors on the road. When the player passes by (the view hovers over the ad for more than 2 seconds), the counter will be + 1.
Officials say that in the future, the plaque may be inscribed with "XX Old Beijing cloth shoes" in conspicuous thin gold, "XX Wolf Men's clothes" may be fluttering in the wind, and the porter may be shouting "XX takeout, send everything quickly".
CTOnews.com learned that the mobile game "against the cold" is authorized by Wen Ruian and developed by Hangzhou NetEase Lei Huo Technology Co., Ltd., which has a grand open world of martial arts theme MMORPG mobile game. The appointment should be officially opened on May 17, 2022.
