Shulou(Shulou.com)11/24 Report--

CTOnews.com Sept. 1 news, CTOnews.com reported earlier that the previously exposed pinduoduo cross-border seller backstage has been launched, in fact, not only the seller backstage, the cross-border e-commerce platform has been officially launched overseas, named Temu,PC and App have been launched.

CTOnews.com learned that the registration information shows that the address of the Temu registrant is 533 Loushanguan Road, Changning District, Shanghai, where pinduoduo is headquartered. At the top of Temu's logo are short skirts, Trojans, high heels and luggage patterns, and below is the letter TEMU.

According to Xinyan Financial observation, in the product classification, there are many categories of goods on Temu, including pet products, clothing, jewelry, daily necessities, children's products and so on. But the number of products in each store is not large, in addition, like SheIn, Temu is cost-effective. The price of women's wear in summer is less than $20, while the price of necklaces and rings is in the range of $5 to $10.

Late last month, LatePost reported that the cross-border e-commerce platform model of Pinduoduo will be modelled on SheIn, China's largest cross-border e-commerce independent station, and several first-level executives of "buy more vegetables" have been transferred to the project. The sellers of pinduoduo's cross-border e-commerce only need to ship the goods to the domestic warehouse designated by pinduoduo, and then the official price will be set by pinduoduo.

It is worth mentioning that at the pinduoduo 2022Q2 financial report meeting, the overseas business that pinduoduo is trying has attracted the attention of the investors attending the meeting. Pinduoduo CEO Chen Lei said that as a young startup, pinduoduo has been exploring new opportunities and overseas business has the possibility of creating new value. "We also fully understand that overseas business will be full of challenges and need to keep trying." "We will not simply repeat what others have done, but will strive to create our own unique value," Chen said. "this process will not be achieved overnight, but the experience accumulated in the process will be very valuable to the company and the team."

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