Instagram will compress e-commerce projects and focus on promoting advertising in the future.
According to reports in the morning of September 7, Beijing time, internal memos show that Instagram will significantly reduce its shopping function, as the focus of Instagram's e-commerce business will shift to projects that can directly boost advertising revenue.
Instagram informs employees that existing shopping pages will eventually "disappear". In the coming months, Instagram will test a new, simpler, less personalized page called "Tab Lite" internally.
In the coming months, Instagram will test a new, simpler, less personalized page called "Tab Lite" internally. Instagram began a new Instagram public test page on Wednesday, and the App design has also been adjusted to lead users to the "Tab Lite" shopping page.
