Mid-Autumn Festival tourism data report released: local travel is active, long-distance travel has cooled down, and ticket prices on domestic routes have dropped.
At noon on September 12, Flying Pig, Ctrip, Qunar and other enterprises released data reports during the Mid-Autumn Festival holiday.
Flying pigs show that in low-risk areas, local and surrounding tours are more active, and local hotel orders increased by 52% compared with the same period last month. More than 50% of consumers choose to book Mid-Autumn Festival tourism products with 1 genius in advance, and less than 15% of consumers book seven days in advance. The number of camping orders in the Mid-Autumn Festival has increased by more than four times compared with the same period last month. Among the camping consumer groups, young post-90s users and post-80s parent-child groups account for nearly 90%.
According to the Ctrip report, the popularity of Mid-Autumn Festival tourism reached the peak of this year's short holiday, with an average daily order growth of double digits compared with Dragon Boat Festival and more than double that of Qingming Festival and Labour Day holiday. Local and surrounding residential orders accounted for more than 70% of the Mid-Autumn Festival, while parent-child orders accounted for an increase of 22% compared with the Dragon Boat Festival. The tourists are mainly composed of local and surrounding groups, accounting for more than 60%. Orders for local scenic spots, theme games and rural accommodation increased significantly, with TOP10 in the surrounding popular cities as follows: Hangzhou, Guangzhou, Nanjing, Suzhou, Shanghai, Beijing, Zhengzhou, Hefei, Wuxi and Changsha.
Qunar data report shows that due to the influence of many factors, the Mid-Autumn Festival long-haul tour has cooled down this year, and ticket prices on domestic routes have dropped. The average domestic ticket price for the Mid-Autumn Festival in 2022 is 624 yuan, down 20% from the summer vacation. Chongqing, Guangzhou, Beijing, Hangzhou and Xi'an are popular destinations.
The proportion of Gaoxing hotel booking has increased significantly, with an increase of more than 20% compared with that of mid-2021 and 40% compared with the same period in 2019. Among the popular search terms for Mid-Autumn Festival hotels, moon appreciation, starry sky, hot springs, lake view and camping are the hottest, and the average search heat is more than three times higher than that of a week ago (9.3-9.5). More than 50% of the users chose to stay for more than 2 days during the Mid-Autumn Festival holiday, including more than 70% in Changsha, a popular destination, and nearly 60% in Nanjing, Wuhan, Shanghai and Zhoushan.
