Apple admits that it will increase system advertising and launch more App Store advertising space before the end of the year.
CTOnews.com, September 14 (Xinhua) with the arrival of the peak shopping season in the United States at the end of the year, technology companies are also paying more attention to advertising, and Apple is also preparing to add new ad space in App Store for developers to buy, which means you may see more ads in the app store before the end of the year.
On Tuesday, local time, Apple sent a message to developers inviting them to attend an online meeting to encourage them to buy ads. According to the invitation, the new "ad space" in iOS App Store will appear in time "this holiday season".
In addition, Eric Seufert, the developer and founder of Mobile Dev Memo, showed the invitation on his Twitter. As a result, CTOnews.com was informed that Apple's webinar is scheduled for Wednesday, September 21, and there will be more reports on the results.
In fact, earlier this year, Apple announced that it would add new advertising space to the App Store to expand its advertising business. Although it was not clear at the time when the new ad space would be available to developers, Apple seemed ready to put the plan into action by the end of the year.
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Adding new ad space means that the number of Apple ad space will be greatly increased. In recent years, App Store has only two ad spots, one on the Search tag and one on the search results page.
The move comes as Apple invests to increase revenue from services. Apple pointed out that App Store ads provide an excellent opportunity for developers to promote applications while protecting the privacy of users.
But where exactly will the newly provided advertising space be put? Apple didn't say so, but it was announced in July that Apple was planning to expand its menu by adding an ad space under the Today tag, with the Today tag on the front page of App Store, and an ad space on the App product page under "you might still like it" (You Might Also Like).
Apple's advertising revenue is part of its service revenue, which exceeded $68 billion in 2021. Wamsi Mohan, an analyst at Bank of America, thinks Apple's advertising revenue from Apple Search Ads could reach $5 billion this year. In addition, recent research shows that the iOS App Tracking Transparency feature has led to a 40% increase in the internal purchase price of the app, because developers have lost profits from advertising, so they have to find users to make up.
"Gurman: Apple is ready to expand advertising into new areas of iPhone / iPad, but will not touch third-party App for the time being."
