Bilibili responded to the complaint that bilibili's trademark was rejected: the related companies sold poor quality food and misled consumers.

According to the news on the evening of September 14, the rejection of the trademark of bilibili in Station B recently triggered a heated debate on the grounds that it did not meet the standards for the determination of well-known trademarks. In response, bilibili responded to Sina Technology that he had received complaints from users in the past, reflecting the purchase of joint foods with the trademarks of "Cat Village Chief" and "bilibili bilibili" on the e-commerce platform, ranging from coconut jelly to sucking jelly, with a wide range of products and poor quality, and these joint foods had nothing to do with bilibili.

Bilibili said that the food category of bilibili's related trademark "bilibili bilibili" was snatched by four Seasons self-made Culture Co., Ltd. in 2017. the company later transferred the trademark to Jinjiang Jiande Food Co., Ltd. to produce jellies and other sugar products and sold them on major e-commerce platforms, causing consumers to mistakenly think it was bilibili's official joint or authorized product.

Bilibili called on everyone to make more screening before buying to avoid damage to consumers' rights and interests.

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"Station B contends that the trademark of" bilibili "is rejected, which does not meet the standard of well-known trademark identification."