Tesla responded to rumors of reducing the number of superstores in first-tier cities: the pace of channel expansion is normal.

CTOnews.com, Sept. 19 (Reuters)-people familiar with the matter said Tesla is re-evaluating the way he sells electric cars in China and is considering closing some showrooms in luxury shopping malls in cities such as Beijing, paying more attention to suburban shops that are cheaper and can also provide maintenance services.

According to the China Business report, Tesla China responded that the domestic sales channels are still in the normal pace of expansion, and I do not know where the news from foreign media comes from. The report also said that since September, Tesla is still in Shanghai, Xi'an and other places Shang Chao layout experience center; at present, Tesla has 26 experience stores in Shanghai, compared with Tesla's 21 stores in Shanghai in the same period last year.

CTOnews.com learned that Tesla created the automobile direct operation model. It is reported that the advantages of this model are high flow, good brand promotion effect and direct contact with users. The disadvantage is that there is no mature channel network to digest inventory, market sales can not be accurately estimated, and the risk cannot be shared. Cui Dongshu, secretary general of the Federation, believes that at present, domestic new energy vehicles are still in a period of infiltration and development, and the direct operation model can still win high profits for enterprises when the market supply exceeds demand, but at the stage of supply exceeding demand, a large number of asset-heavy direct marketing channels are likely to become a heavy burden on enterprises.