JD.com Express will launch the insured full compensation service, which will be launched on September 29.

Sina Science and Technology News on the evening of September 20, Sina Science and Technology learned that JD.com Express will launch a new price insurance service "full insurance", for individual express delivery scenarios, within the scope of full compensation, the earliest 24 hours to receive the account. The service will be launched on September 29.

It is reported that if the express delivery is completely damaged, JD.com Express will pay full compensation according to the insured amount; while in the case of partial damage to the express delivery, JD.com Express will settle the claim according to the wishes of customers and combined with the insured amount.

Recently, there is a great controversy over the insurance of express delivery. Prior to this, incidents such as express delivery with an insured price of 18000 and loss of 11000 yuan of mobile phone and 1000 yuan of mobile phone caused heated discussion. Shunfeng said that compensation was not paid as much as the insured price, but the actual loss and the insured amount of comprehensive express delivery were compensated in proportion.

JD.com Express this move or in the bid industry generally exist in the amount of compensation is insufficient or too long pain point.