Suspected of circumventing Apple's privacy policy, it is revealed that Meta is tracking users across websites: Apple faces a class action lawsuit

Thanks to CTOnews.com netizen kkkkkkkkkayd for the clue delivery! According to news in the morning of September 23, Beijing time, it is reported that two class action lawsuits have been filed in court after Meta's Facebook and Instagram apps were revealed to be tracking users across websites, accusing the company of violating Apple's "app tracking transparency" policy and related laws.

It is reported that Meta has come up with a stopgap measure to circumvent Apple's privacy policy: insert tracking code into the site when users use the browser built into its app. In this way, users can monitor their activities regardless of whether they authorize Meta applications or not.

Apple introduced the "app tracking transparency" policy when it launched the iOS 14.5 update in April 2021. This technology can prohibit applications from tracking users, and must obtain the user's explicit permission to do so. Meta has been opposed to this before. The company encourages users to allow it to track and even warns that the policy could reduce its advertising revenue by $10 billion this year.

Meta refuted the accusation in a statement. The company said both lawsuits were "groundless" and that they would actively defend them. Meta also said that its in-app browsers respect privacy decisions, including those related to advertising.

In the end, the court may not be able to grant class action status to both lawsuits, but if the qualification is approved, it can apply for compensation for many users at the same time. However, whether they win or not, the lawsuits fully demonstrate the conflict between Meta, Apple and privacy advocates-Meta remains committed to protecting the targeted advertising business that promotes its business growth, despite criticism and opposition from competitors.