Amazon launches live streaming function in India.

On Friday, local time, Amazon, a US e-commerce company, launched a live broadcast of Amazon Live in the Indian market to stimulate sales through this new way of promoting products.

Amazon works with local social media celebrities and online celebrities to interact with consumers through live streaming and offer time-limited discounts on products.

Live streaming with goods is very popular with consumers, and Taobao and Douyin both make a lot of money from live streaming.

In July, YouTube, a video platform owned by Google, expanded the size of live streaming to allow qualified creators to insert their Shopify product materials into videos or live broadcasts, allowing viewers to shop without leaving the YouTube video platform.

"by launching Amazon Live, we want to provide our customers with an exciting and meaningful shopping experience," said Kishore Kishore Thota, Amazon's director of customer experience and marketing in India.