Canalys: the Middle East smartphone market is expected to ship nearly 46 million units in 2023, with an average price of $325

CTOnews.com, Oct. 8, according to a report released today by Canalys, the Middle East (excluding Turkey) is expected to be one of the regions with the best growth in smartphone shipments in 2023.

Shipments in the market are expected to return to nearly 46 million units by 2023, up 13% from a year earlier, with annual sales reaching $15 billion, bringing the average selling price (ASP) of smartphones in the region to $325 (about 2314 yuan), according to the report.

CTOnews.com learned that Canalys analyst Sanyam Chaurasia said that the polarized consumer market in the Middle East also provides different opportunities for new entrants, especially those who are making progress at the top end of the market.

According to reports, on the one hand, the Middle East is attracting a large number of working immigrants, bringing new demand for mass market equipment. On the other hand, the region has a lot of wealth, and more than half of the sales in the Middle East come from the price range above $500. The segment is dominated by apple and Samsung, which together account for nearly 96 per cent of shipments. Chinese manufacturers such as Glory, OPPO and Xiaomi are eager to change the status quo by investing heavily in the region over the years.