The neighborhood business of Box Horse shrinks: Hangzhou and Nanjing are closed again, and only Shanghai is retained in the whole country.

According to the news on October 10, according to the interface news, the neighborhood business of Box Horse closed down today in Hangzhou and Nanjing, leaving only the Shanghai base camp in the country. In this regard, TechWeb to the box horse side to verify, as of the press release, the other side did not respond.

The neighborhood of Box Horse is somewhat similar to the community group purchase business, with the model of placing orders on the same day and bringing them up the next day. As one of the core strategic businesses of Hema, the neighborhood plays a more important role as a supplement to Hema Xiansheng store in the suburbs, focusing on the demand and expansion of the sinking market.

In July 2021, Hou Yi, vice president of Alibaba, founder and CEO of Hema, told the media: "the neighborhood of Hema will be the most important business of Hema in the next decade!"

By the end of 2021, it was reported that the neighborhood had closed all stores in Guangzhou, Shenzhen and Suzhou. In April this year, a number of neighborhood stores in Beijing have been closed. In addition, Xi'an, Chengdu, Wuhan and other cities will also withdraw stores on a large scale.

According to the report, cost control is still a problem behind the continued contraction of the neighborhood business. The neighborhood of the box horse is mainly self-run shops, with a large investment and continuous shop closure, which is the stop-loss choice made by the box horse.