Shanghai: e-commerce "false discount" and "false price marking" are prohibited during Singles' Day, and merchants are not allowed to "choose one of the two".
CTOnews.com, October 11, according to the Shanghai Market Regulatory Administration, in order to standardize the network centralized promotion behavior during the "Singles Day" period, create a fair and orderly network competition environment and a safe and assured consumption environment, the Shanghai Market Regulatory Administration carried out administrative guidance in advance and summoned the city's key e-commerce enterprises to provide compliance guidance on the "Singles Day" online centralized promotion activities.
CTOnews.com learned that by sorting out the frequent and prone problems found in the monitoring and supervision of online centralized promotion in recent years, such as inducing consumers by false promotions, exaggerating the functions of commodities, and promoting the medical efficacy of ordinary cosmetic products, CTOnews.com has formulated and issued the "Singles Day" online centralized Promotion Compliance instruction (2022), which puts forward eight aspects of compliance requirements to e-commerce enterprises:
1. Promotion rules should be more transparent, easy to understand and strengthen the pre-examination of promotion plans, do not play "promotion routines", and the promotion rules are simple and clear. It is forbidden to adopt illegal methods such as "false discount", "false price marking" and failure to fulfill price promises to carry out sales promotion.
two。 Do a good job in the work of "shining lights, certificates, and rules" to strengthen the management and services of operators in the platform, implement various obligations of examination and verification, guide them to fulfill their obligations of information publicity such as subject qualifications and transaction rules in accordance with the law, and carry out promotional activities in a standardized and orderly manner.
3. Forbid false publicity and release of illegal advertising to strengthen the platform internal advertising audit, do not take advantage of major activities for commercial marketing hype, put an end to false propaganda, vulgar advertising. Strengthen the management of live broadcast promotion behavior, focusing on the regulation of live broadcast chaos, such as false popularity, fake concessions, fake goods and so on.
4. Acts of unfair competition are strictly prohibited. Merchants shall not be forced to "choose one of the two". There shall be no false promotional activities such as "virtual winning" or "internal winning". It is not allowed to increase false sales through illegal acts of unfair competition, such as false trading, brushing, letter speculation, false evaluation, and so on.
5. Strengthen food safety supervision, strengthen food safety responsibility, establish and improve the food safety management system, and put an end to illegal acts such as the sale of expired food, food containing gold and silver foil powder, and illegal addition of food.
6. Fake and shoddy commodities shall not be sold to strengthen the protection of intellectual property rights, and the rules for the disposal of problematic commodities shall be strictly enforced. Timely measures shall be taken to prohibit the sale of fake and shoddy commodities. Strengthen the quality control of related commodities during the Fifth Expo.
7. Forbid the sale of prohibited and restricted commodities to strengthen information release, examination and real-time inspection, and promptly remove illegal and illegal products such as military-related, "special" and "special" goods, eavesdropping equipment, illegal mobile phone signal amplifiers, illegal locators, and "commemorative coins" and "commemorative medals" related to all kinds of major activities.
8. Do a good job in resolving online trading disputes and establish a convenient and efficient complaint acceptance, handling and feedback mechanism, and there should be no prevarication and delay on the reasonable demands of consumers. In view of the special situation during the epidemic period, we should make emergency plans for logistics support, improve the internal review mechanism, and properly handle logistics disputes caused by the epidemic.
All e-commerce enterprises have indicated that they will strictly comply with the requirements and carry out centralized promotional activities in accordance with the rules and regulations, and strive to create a safer and more assured online consumption environment for "Singles Day" activities.
