Meta CEO Zuckerberg: missing the shift in social media, TikTok is the equivalent of a short version of the tubing

Beijing, Oct. 14 (Xinhua) Meta CEO Zuckerberg admitted that there is a new trend in social networking, which he did not grasp, and this trend was caught by TikTok.

In an interview on Wednesday, Zuckerberg talked about some of his views. Zuckerberg believes that people have updated ways to interact with discovered content through social networking services, and users are increasingly inclined to find attractive content through social network dynamic messages, rather than looking at the content shared by friends they follow.

Of course, users will also check the content shared by friends in dynamic messages, but the whole trend has changed. People tend to find content through dynamic messages and start looking for things they are interested in. Users recommend what they find to their friends through information.

"in a world like this, it doesn't really matter who makes the content you find, you just want to see the best content," Zuckerberg said. "

Analysts attribute the rapid rise of TikTok to its excellent algorithm, which recommends the best content to users based on their habits and browsing history. TikTok poses a challenge for Meta. Facebook users in North America are declining, and its share price is down more than 56 per cent so far this year.

Zuckerberg called TikTok a "very efficient competitor" and admitted that Meta was a bit slow in meeting new trends. In fact, TikTok didn't fit what Zuckerberg called a social graph, and it was more like a short version of YouTube. Zuckerberg believes that Meta should develop AI, using AI to recommend photos, text and other content to users, not just short videos. "sometimes I want to watch short videos, but many times I just want to see the best things," he said. "

Earlier, Meta launched the Quest Pro helmet, priced at $1500, and Meta thinks meta-universe may be the next big trend, and it is catching up.