Tmall launched "Tmall supermarket Xiaodang Home" WeChat Mini Programs

CTOnews.com, October 18, according to Tech Planet, Tmall recently launched a product called "Tmall supermarket Little Home" WeChat Mini Programs in Wechat, which is also the first time that Alitao e-commerce has launched an important e-commerce business in Wechat.

According to WeChat Mini Programs, "Tmall supermarket Xiaodangjia" Mini Program was developed by Hangzhou Haochao Electronic Commerce Co., Ltd., a company controlled by Taobao. In addition, "Tmall supermarket Xiaodang Home" WeChat Mini Programs was renamed from "enough Shihui supermarket" on August 31, and "enough Shihui supermarket" is a shopping channel similar to Tmall's supermarket, embedded in Taobao App.

Open the "Tmall supermarket Xiaodangjia" Mini Program, mainly to statically display the "Maochao card" of Tmall supermarket, as well as the introduction of "value for money". The home page does not synchronize the shopping page of Tmall supermarket, and it does not seem to have been officially launched yet.

CTOnews.com learned that Alibaba launched the e-commerce Mini Program on Wechat last year, but it was not named after brands such as Taobao or Tmall. In May last year, Alibaba tested Mini Program, which is called "relatives and friends save money to buy" in Wechat, and its Slogan is "get red envelopes every day, saving worry and money", positioning it as a social e-commerce.