Tmall will try e-commerce on Wechat? People familiar with the matter: for brand promotion, involving the issuance of coupons

CTOnews.com, October 18, according to previous reports from Tech Planet, Tmall recently launched a "Tmall supermarket Xiaodang home" WeChat Mini Programs in Wechat, which is also the first time that Alitao e-commerce has launched an important e-commerce business in Wechat.

However, the launch of the Mini Program does not seem to mean that Tmall will try e-commerce on Wechat. "this is a brand promotion Mini Program, which may involve the distribution of coupons, and users who get coupons still have to shop through the existing channels of Tmall supermarket," an Alibaba insider said, thepaper.cn reported. "

CTOnews.com learned that, according to WeChat Mini Programs, "Tmall supermarket Xiaodangjia" Mini Program was developed by Hangzhou Haochao Electronic Commerce Co., Ltd., a company controlled by Taobao. In addition, "Tmall supermarket Xiaodang Home" WeChat Mini Programs was renamed from "enough Shihui supermarket" on August 31, and "enough Shihui supermarket" is a shopping channel similar to Tmall's supermarket, embedded in Taobao App.

Open the "Tmall supermarket Xiaodangjia" Mini Program, mainly to statically display the "Maochao card" of Tmall supermarket, as well as the introduction of "value for money". The home page does not synchronize the shopping page of Tmall supermarket, and it does not seem to have been officially launched yet.

"Tmall is online" Tmall supermarket Xiaodang home "WeChat Mini Programs"