Bilibili's first battle double 11: online shopping zone, full release of "ofo"
CTOnews.com, October 24, according to Tech Planet, after testing the "ofo" function internally in December last year, bilibili officially launched the shopping zone in the live zone on October 14, and the live rooms in the area fully opened the shopping "ofo" function.
Bilibili's "ofo" function allows users to place orders for shopping while watching live streaming. Reported that bilibili live delivery business currently belongs to the live broadcast business, not under the e-commerce business structure, the first place is live broadcast person Wang Yuyang, reporting directly to bilibili Chairman and CEO Chen Rui.
CTOnews.com learned that bilibili's advertising revenue reached 1.16 billion yuan in the second quarter of 2022, up 10% from a year earlier. The top five major advertisers are games, 3C digital, makeup and skin care, e-commerce and food and beverage.
In addition, bilibili's average monthly active users reached 305.7 million in the second quarter, up 29% from the same period last year; the average daily active users reached 83.5 million, up 33% from the same period last year; and the average monthly paying users reached 27.5 million, up 32% from the same period last year.
According to the financial report, in the second quarter, bilibili users used it for an average of 89 minutes a day, and the overall community traffic increased by 48% compared with the same period last year. In the second quarter, the average number of monthly fee-paying households reached 27.5 million, with a payment rate of 9.0%.
