Apple iOS 16.1 / iPadOS 16.1 adds support for SKAdNetwork 4.0 advertising framework

CTOnews.com, October 25 (Xinhua)-- Apple announced today that a new version of its privacy-protecting SKAdNetwork framework is now available in iOS 16.1 and iPadOS 16.1 official versions.

CTOnews.com learned that SKAdNetwork allows advertisers to measure advertising success by attributing app installation to specific advertising campaigns; in other words, it allows advertisers to know clearly whether ads can attract a large number of users to download apps from App Store.

With the launch of SKAdNetwork 4.0 today, Apple says the framework can now provide more performance insight and can now be used for Web advertising.

-hierarchical source identifier. Identify the ownership of the installation activity, as well as other attribution information.

-rough conversion value. When the privacy threshold of the conversion value is not satisfied, less specific home information is received, or more detailed home information is received when an additional privacy threshold is met.

-multiple conversion. Receive up to three traces to better understand the frequency of contact with the application over a period of time by the user who installed the application from the activity.

-SKAdNetwork of online advertising. Attribution of online ads that point to App Store product pages.

For more details, check out the updated SKAdNetwork documentation on Apple's website.