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It is reported that pinduoduo's overseas version of Temu is going to launch the "cut a knife" function.

Shulou Source: shulou.com Published: 2023-11-24 11:30:36 11月13日 Update

CTOnews.com, Nov. 2, according to the Financial Associated Press, pinduoduo's cross-border e-commerce platform Temu is preparing to launch the "cut a knife" function.

According to the report, the page shows that users can share links with friends and get corresponding rewards through WhatsApp, Messenger and Facebook. Prior to this, Temu has launched the "Give40%,Get 40%" event, and users can get 60% discount coupons by sharing discount codes.

CTOnews.com learned that after Temu launched overseas on September 1 and entered the US market in its first stop, it surpassed Amazon Shopping to top the list of App Store free shopping apps in the United States. Temu means "Team Up,Price Down", which is similar to the domestic name pinduoduo. Similarly, Temu also focuses on the low-price strategy. It is reported that many products on the Temu platform are priced under $0.90. At present, the main pull parties of Temu include low prices, free freight for newly registered users, no threshold discount for the whole station, and old users with new people.

In addition, according to 36 Krypton reports, more than a month after its launch, pinduoduo's cross-border business Temu has an average daily GMV of US $1.5 million, with nearly 30, 000 merchants and a SKU of 30-400000, covering 24 first-tier categories. It is reported that Temu's GMV target is US $300 million to US $500 million by the end of the year and to reach US $3 billion in the coming year, which is equivalent to the current GMV volume of SHEIN.

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