Wechat public platform standardizes part-time marketing messages to crack down on exaggeration or promise of revenue.

Thanks to CTOnews.com netizen Sentinel for the clue delivery! CTOnews.com, November 2, according to the "norms on part-time Marketing messages" released by Wechat Public platform this week, it was recently found that some operators' part-time marketing messages were exaggerated or promised revenue, which misled and deceived users.

CTOnews.com learned that the Wechat public platform said that in order to guard against the risk of part-time marketing messages, the platform further regulated the following violations.

Exaggerate or promise part-time benefits by explicit or implied ways, such as huge benefits, zero cost, zero risk and so on.

▲ case 1 | Picture from Wechat public platform, the same below

▲ case 2 can reap huge benefits by highlighting part-time courses with irrelevant or exaggerated cases.

▲ case 1

▲ case 2 Wechat public platform pointed out that the platform will continue to manage such illegal marketing content, and will deal with picture and text messages for official accounts with minor violations; if the circumstances are serious, it will restrict the related functions of the account, or directly restrict the use of the account.