As the loss of Twitter ads accelerates, Musk tries to reassure customers

CTOnews.com, Nov. 15 (Xinhua) according to the Wall Street Journal, the loss of Twitter advertisers is accelerating, and it may be difficult for Elon Musk to bring them back in a short period of time.

CTOnews.com learned that it was reported that two weeks after Musk bought Twitter for $44 billion (about 311.08 billion yuan), more and more advertisers suspended spending on the platform, adding to the financial pressure on Twitter. Mr Musk has been trying to allay advertisers' concerns over the past week, but many have left.

At this time of year, Twitter usually begins to negotiate long-term contracts with its largest advertisers, which account for more than 30 per cent of its US advertising revenue, according to people familiar with Twitter's finances.

Us media pointed out that advertisers said that given the uncertainty of Twitter and the chaos in the advertising sales department after the departure of a number of senior executives of the company, most of the relevant discussions have not yet been carried out or have been suspended.