Apple employees are dissatisfied with more ads on iPhone

CTOnews.com news on November 15, citing foreign technology media The Infomation reported that there are differences within Apple on the issue of putting more advertisements on iPhone. Some Apple employees in charge of advertising believe that showing more ads to iPhone users will undermine the quality experience that has long been provided to customers.

In this long article, The Infomation discusses in detail how Apple's advertising team works and its internal concerns about the future development of its advertising business. And when internal employees talk about the company's advertising business, they are also prohibited from using feature keywords.

For example, Apple insists that salespeople should use "audience refinement" rather than "positioning", "platform" rather than "algorithm", and "competitor keywords" and "brand defense" rather than "conquest".

CTOnews.com learned that Apple wants employees to use a language that is appropriate for Apple's products, and terms such as "location" do not apply because Apple does not allow advertisers to target specific users. In order to protect users' privacy, Apple does not allow advertisers to target people with less than 5000 users, according to the company.

In the past few weeks, developers, customers and Apple's critics have disapproved of expanding its advertising in App Store. The report also shows that Apple plans to introduce ads in Apple Maps and Apple TV+. The report quoted a person familiar with the matter as saying that even with the expansion of advertising, Apple has no ambition to grow its advertising business to the size of Meta or Google.