Google Privacy sandboxie will log on to Android 13 devices in early 2023

Thanks to CTOnews.com netizen South China Wu Yanzu for the clue delivery! CTOnews.com Google announced on its official blog that it will deploy the Privacy Sandbox system to a selected number of Android 13 devices starting in early 2023.

Privacy Sandbox is a set of technologies developed by Google to create a web standard for websites to access user information without compromising user privacy.

CTOnews.com learned that privacy sandboxes differ from traditional third-party cookies in that advertisers don't get local data on users, but rather directly get a broader demographic profile:

Advertisers can learn that there are thousands of users with similar interests (like concert listeners) and choose which ads to target to that group rather than to individuals

Advertisers can study the effectiveness of ads in a way that does not track users across websites

Google said it plans to roll out a privacy sandbox beta on Android 13 mobile devices starting early next year so developers can take follow-up steps to test these new solutions. The technology will start with a small number of devices and increase over time.