Best Buy CEO warns that Apple iPhone 14 Pro supply from third-party retailers is decreasing

CTOnews.com November 23, with the full start of the foreign holiday shopping season, the supply of iPhone 14 Pro continues to weaken. Now, Best Buy, Apple's partner, warns that there is strong demand for Apple's flagship products iPhone 14 Pro and iPhone 14 Pro Max, and that it has not been able to keep up with that demand.

In fact, Apple itself has confirmed that the iPhone 14 Pro will be in short supply this holiday shopping season. Apple also released its annual guide to "the latest date for ordering holiday gifts," which has passed for iPhone 14 Pro and iPhone 14 Pro Max.

Best Buy CEO Corey Barry acknowledged the demand pressure in a phone call with the media this week, Reuters reported. "the models we see under a bit of [inventory] pressure are the higher-end iPhone devices," he said. "

CTOnews.com learned that the shortages of iPhone 14 Pro and iPhone 14 Pro Max were factors that Best Buy was forced to consider in its earnings guidance for this holiday shopping season. The company will rely on "increasing deals and discounts" to attract more shoppers to the store.

Meanwhile, analyst Daniel Ives was quoted by Reuters as saying that he estimated Apple would sell about 8 million iPhone 14 units this year over Black Friday weekend, meaning about 2 million fewer units than in the same quarter last year.