Wechat has released a new standard for the setting of official account avatars, which forbids counterfeiting official message reminders.

Thanks to CTOnews.com netizen SP_CE for the clue delivery! CTOnews.com8 March 12 news, in order to deceive users to click, some official account owners came up with the idea of the official account avatar, by adding a small red dot on the avatar, pretending to have a message prompt. In this regard, the Wechat Public platform Operations Center today released "further norms on the setting of official account avatars."

According to the specification, Wechat recently found that there are more official accounts that use avatars to imitate official messages to remind users to click. In order to avoid misleading and harassing users and give the majority of users a good user experience, Wechat is now further standardizing the setting of official account avatars.

For official accounts that set red dots or numbers through their avatars to induce users to click to view the official account, Wechat will take measures such as deleting the profile picture and blocking the ability of the public account according to the degree of violation. Wechat has also given examples of violations, such as banning official account avatars with small red dots or numbers, and banning the words "update" and "hot spots".

Wechat said it hopes operators will abide by the platform norms, check and rectify themselves, and avoid violations. Jointly build a safe, healthy and green platform ecological environment.

CTOnews.com learned that Wechat announced on August 1 that Wechat video account will open individual application live column, and everyone can create their own special live broadcast page on the video account.