The box office of the 2022 summer film has exceeded the total box office of last year, and "alone Moon" topped the list of 2.3 billion.

CTOnews.com, August 14, the latest data from the State Film Administration show that as of 16:38 on August 13, China's 2022 summer ticket stalls reached 7.382 billion yuan, surpassing the total box office in 2021 (7.381 billion yuan). The top three films at the box office were 2.314 billion yuan for "alone on the Moon", 1.689 billion yuan for "Life events" and 1.059 billion yuan for "Jurassic World 3".

Recently, according to the website of the State Film Administration, in order to further stimulate the film consumption potential and promote the orderly recovery of the film market, the State Film Administration recently issued a notice with the slogan "Love movies and Life". The 2022 film consumption season will be held from August to October 2022.

The main contents are as follows:

(1) to enrich the supply of films.

Encourage film producers and distributors to actively put high-quality films into the market, speed up the release of more new blockbusters, and actively carry out film promotion activities that integrate online and offline, such as live roadshows and creators, to further improve publicity coverage and consumption conversion rate, and attract more audiences to go to cinemas.

(2) issue consumption coupons for the cinema.

Jointly with movie ticketing platforms such as Maoyan, Taobaopiao and Douyin, we will distribute 100 million yuan of movie vouchers and set up a special column for the 2022 film consumption season of "Love Movie and Love Life" to subsidize the ticket purchase expenses of the audience and stimulate consumption enthusiasm.

(3) tap the potential of rural consumption.

We will continue to vigorously support the construction and operation of township cinemas, improve the viewing experience and service quality, and organize and carry out activities to promote rural film consumption in combination with festivals with rural characteristics.

(4) to promote the landing of the relief policy.

Do a good job in the promotion and implementation of preferential enterprise relief policies in the film industry, such as tax reduction and tax rebate, social security fee withholding, rent reduction and so on, so as to realize that film enterprises and film workers should know and enjoy. We will support the film departments at all levels to actively communicate and coordinate with the development and reform departments to promote the implementation of phased preferential policies for electricity consumption in the film industry. Support the film administrative departments at all levels to actively communicate with the banking and insurance supervision departments, and encourage film enterprises to voluntarily purchase business interruption insurance, public liability insurance, and so on.